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Diffusion & Contacts: Track and Analyze the Impact of Your Visuals
Diffusion & Contacts: Track and Analyze the Impact of Your Visuals

With Diffusion and Contacts, get detailed insights into your listings, centralize generated leads, and boost your sales!

Francesca M. Napoli avatar
Written by Francesca M. Napoli
Updated over a week ago

What is the Diffusion & Contacts feature?

The Diffusion & Contacts feature from Nodalview allows you to track detailed statistics of the visuals you share via links (smart links or galleries). These two tabs centralize information and give you precise data on the impact of your shared links. Diffusion lets you track the evolution of views over time, while Contacts allows you to monitor the growth of leads generated through your links.

🎯 Why is it important to track the sharing statistics of your links?

As a real estate agent, tracking statistics is crucial for several strategic reasons that can have a direct impact on your performance, marketing, and commercial results. The Diffusion and Contacts tabs go far beyond simple sharing tracking. Here's how using them can help you achieve your professional goals:

1. Build a strong client relationship

With the generated statistics, you can demonstrate your expertise to your clients by presenting concrete data. The visibility figures of their listings allow you to communicate effectively and keep them informed of performance in real-time. This enhances transparency and trust between you and your clients.

2. Argue with confidence

You can use the visibility data and conversion rates to guide your clients towards informed decisions. For example, you can rely on these statistics to convince your sellers to adjust their prices based on market realities and observed performance.

3. Centralize data from all sharing platforms

On Nodalview, you can retrieve and analyze statistics from all the sites where your visuals have been shared. The Source graph centralizes this information and clearly shows you which sharing platforms generate the most visibility and performance. This helps you refine your digital marketing strategy and focus your efforts on the most effective platforms.

📈 How do Diffusion and Contacts work?

Access the sections

From your Nodalview area, go to the folder of one of your properties and find the Diffusion and Contacts tabs from a property overview.

Diffusion

The Diffusion section allows you to access the details of the views your visuals receive when shared via smart links or galleries.

With the help of graphs, you get a precise view of:

  • the attractiveness of a property and how it evolves over time

  • the different sources (channels) from which your prospects originate

  • On the left: you have the number of views generated by your shared links (smart links or galleries).

  • On the right: a pie chart shows the source of these views, indicating from which platform they were generated (a real estate portal, Facebook, Instagram, etc.).

You can choose to display a custom date range and compare views by month, week, and day.

Contacts

The Contacts section within a property centralizes all contacts generated through the smart links or galleries created and shared for that property.

All prospects who filled out their information via the form are at your fingertips. It’s up to you to turn them into future buyers!

You'll find their first and last names, phone numbers, and email addresses, as well as the visuals they visited and the source (channel on which that smart link or gallery has been shared).

You can also export this list to import it into your business software!

🔍 Frequently Asked Questions (FAQ)

What types of data can I see in the Diffusion and Contacts tabs?

You can view statistics such as the number of views, their sources, and how they evolve over time.

How can I use the data to convince my clients to adjust their prices?

You can present data on the visibility and conversion rate of their listings. For example, if a listing receives a lot of views but little engagement or conversions, this can be a compelling argument to adjust the selling price to a more realistic level.

Do Diffusion and Contacts work with all sharing platforms?

You can retrieve views from all sharing platforms, but sources can only be gathered from platforms that agree to share their data. Therefore, some sites that don’t allow this will be counted as unknown sources.


Try Diffusion & Contacts today!

Optimize your marketing strategies and strengthen your client relationships by using the precise data provided by the Diffusion and Contacts feature. Track the performance of your visuals in real-time and make informed decisions to maximize your results.


Questions?
📩 wecare@nodalview.com 📩

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